Business MBA Syllabus-Introduction to Business
SCHOOL OF BUSINESS ADMINISTRATION
1. COURSE
NUMBER & TITLE: BUS 401 ‑ Introduction to Business
2. COURSE
DESCRIPTION: A course designed to introduce the student to the
composition and functioning
of the business world. The student is made aware of the actions and effects of
elements such as markets,
labor, the legal environment, management and financial institutions in the
American economy.
3. COURSE
GOALS: Participants in this course will be expected to:
3.1 become
familiar with the activities and effects of major elements of American
business.
3.2 recognize
and differentiate between major forms of business organizations.
3.3 understand
the goals and activities of labor.
3.4 become
aware of the presence and activities of government in the business world.
3.5 distinguish
between the different types of markets.
3.6 appreciate
the role of management.
3.7 learn
international aspects of business.
3.8 gain
an understanding of the activities of the Federal Reserve, commercial banks and
other financial institutions.
4. COURSE
CONCEPTS:
4.1 Corporations,
partnerships and proprietorships.
4.2 Labor
unions, collective bargaining, shops, strikes, walkouts, compensation.
4.3 Taxation,
banking, debt management, fiscal policy, money, credit, monetary policy, borrowing.
4.4 Trade
balances, tariffs, quotas, foreign exchange, agreements, embargoes reciprocity.
4.5 Oligopoly,
monopoly, pure and perfect competition, monopolies tic competition.
4.6 Risk,
decision‑making, coordination, profit seeking.
5. LEARNING
ACTIVITIES:
5.1 Reports
and projects
5.2 Reading
assignments
5.3 Oral
discussions with instructors
5.4 Problem
solving
5.5 Library
research
5.6 Term
papers
6. PERFORMANCE
REQUIREMENTS:
6.1
Make a comparative analysis of planned economies and
market economies in terms of features, strengths, and weaknesses of each.
6.2
Identify major business environments and show how each
influences the activities of a firm.
6.3
Explain entrepreneurship and its’ role in the modern
American economy.
6.4
Describe some of the ways in which social, cultural,
economic, legal, and political differences between nations affect international
business.
6.
PERFORMANCE
REQUIREMENTS:(Continued)
6.5
Show how the concept of social responsibility applies to
environmental issues and to a firm’s relationships with customers, suppliers,
employees, and investors.
6.6
Define the four components of the management process and
explain the role of each in a business organization.
6.7
Explain the differences between functional, matrix,
divisional, and international organizational structures.
6.8
Explain human resource management and its’ role in
achieving the goals of the firm.
6.9
Identify and analyze the most important theories of
employee motivation.
6.10
Discuss the three categories of organizational markets
and explain how organizational buying behavior differs from consumer buying
behavior.
6.11
Identify the various pricing objectives that govern
pricing decisions and describe the price-setting tools used in making these
decisions.
6.12
Compare the five basic forms of transportation and
explain how distribution can be used as a marketing strategy.
6.13
Identify the major objectives of product promotion and
discuss the considerations involved in selecting a promotional mix.
6.14
Identify the characteristics that distinguish service
operations from goods production and explain the main differences in the
service focus.
6.15
Discuss the interrelationships between output,
productivity, and quality.
6.16
Explain why businesses must manage information and show
how computer systems and communication technologies have revolutionized
information management.
6.17
Describe the three basic financial statements and show
how they reflect the activity and financial condition of a business.
6.18
Discuss the activities and economic effects of the
federal reserve as a central bank of the United States.
6.19
Define the major types of securities and explain the
role of securities markets in the Unites States economy.
6.20
Explain how risk affects business operations and the
role of financial management in minimizing risk.
7. ASSESSMENT
PLAN: Students are required to complete all performance
requirements and demonstrate mastery
by means such as examination, paper writing,
oral presentations and course work.
8. RECOMMENDED
TEXT:
Griffin,
R. W. and Ebert, R. J.: Business. 7th
Edition. Englewood Cliffs, NJ. Prentice Hall, 2004,
9. RECOMMENDED REFERENCES
Kreitner, Reece, & O'Grady; Business. Boston, MA: Houghton‑Mifflin.
Pride, Hughes, & Kepoor; Business.
Boston, MA: Houghton-Mifflin.
Blake, Robert R.
and Jane S. Mouton: Productivity: The
Human Side. New York: American Management Association: 1981.
DeNisi, Angelo S. and Ricky W. Griffin: Human Resource Management. Boston; Houghton Mifflin; 2001
Evans, James and
James Dean, Jr.: Total Quality:
Management, Organization and Strategy, 2nd Edition. Cincinnati; South-Western; 2000
Foster, S. Thomas,
Jr.: Managing Quality: An Integrative
Approach. Upper Saddle River, NJ; Prentice Hall; 2001
Heizer, Jay and
Barry Render: Operations Management, 6th
Edition. Upper Saddle River, NJ; Prentice Hall; 2001
9.
RECOMMENDED REFERENCES
CONTINUED:
Heyne, Paul, Peter
J. Boettke, and David L. Prychitko: The
Economic Way of Thinking, 10th
Edition. Upper Saddle River, NJ; Prentice Hall; 2003.
Horngren, Charles T. Et Al: Accounting,
5th Edition. Upper Saddle
River, NJ; Prentice Hall; 2002
Husted, Steven and
Michael Melvin: International Economics,
5th Edition. Boston;
Addison Wesley Longman; 2001.
Hutt, Michael D.
and Thomas W. Speh: Business Marketing
Management, 6th Edition. New York; Dryden Press; 1998.
Laudon, Kenneth C.
and Jane P. Laudon: Management
Information Systems: Managing the Digital Firm, 7th Edition.
Upper Saddle River, NJ; Prentice Hall; 2002.
Moorhead, Gragory
and Ricky W. Griffin: Organization, 6th
Edition. Boston; Houghton Mifflin; 2001.
Revised 7/14/03 RH
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